EDitorial ± 29-Jan-2001
Amazon And On And On
In September 1998 I took the plunge and bought a computer for use at home,
about which more another time. On 17 October 1998 I took a further plunge and made
my first online purchase, daring to type my credit card details into a web
page. None too surprisingly, this was at the recently opened UK site of
Amazon,
which at that time sold only books. A few days later a Royal Mail man
knocked at the door and there was my brown amazon.co.uk parcel, containing:
- Open Me I'm A Dog, by Art Spiegelman
- Zodiac, by Neal Stephenson
- Curious George's Are You Curious?, by H. A. Rey
- Close To The Machine, by Ellen Ullman
- UNIX Power Tools, by Jerry D. Peek, et al
I was hooked. Since that first package arrived I've become an Amazon devotee. It's not just the discounted prices (which are often eaten up by the delivery charge anyway), but the little things, such as:
- customer reviews: see what other "real" people think about a potential purchase
- front covers: if I can't see what the book looks like, I'm not interested
- alerts: when a new book is published from an author I've bought before, they drop me an unsolicited email
- freebies: for being a regular customer I got a thermal coffee cup in 1999, then a Jenga-type wooden puzzle in 2000
- customers who bought this also bought: what an inspired idea
Be seeing you!